TRUECAR

TRUECAR

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rueCar offers up a hassle-free car buying experience moving over 63,000 cars a month to the 6 million customers who use their platform.  I was brought on as Creative Director to help TrueCar strengthen their voice and hone their messaging to consumers, partners and dealers across all platforms. Third quarter total revenue was up 28% from a year ago to a record $72.4 million with a best-ever transaction revenue of $67.4 million, up 30% year over year.

FIAT 500

FIAT needed a partner to help move their lineup of cars. Rather than take a “boil the ocean” approach, spending millions on broad-based incentives, they came to us to channel their “in-funnel” customers right to the incentive. In the three months that the campaign ran, FIAT went from average sales of less than 100 cars a month to almost 600.